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Monday, October 11, 2021

The Marketing In Australia Of Infant Formulas (Maif) Agreement

OMS Compliance Panel for Implémenting and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand: The Code in New Zealand (the Code in New Zealand) (CP). The Compliance Group was established by the Department of Health in 2008 and is part of the complaint process for the implementation and monitoring of the Code in New Zealand. Its overall objective is to contribute to the wider policy environment that supports the development of safe and adequate nutrition for New Zealand infants. In Australia, the scope of the AMIF agreement is limited to infant formula (up to 12 months). This limited volume allows for unregulated marketing of infant and junior milk using the same branding as infant formula. These marketing practices undermine the intent of the WHO Code and the MAIF Agreement. The maiF (Marketing of Infant Formulas) agreement in Australia is Australia`s response to the WHO code. The AMIF agreement is a self-regulatory agreement between infant food manufacturers and importers who are signatories to the agreement. The agreement is overseen by the Ministry of Health and Aging. These agreements provide for the way in which information on infant formula may be marketed in Australia and New Zealand.

Section 1.2 of the strategy states that the Commonwealth will review the `regulatory measures limiting the marketing of breastmila substitutes` and `raise Community awareness of the AMIF Agreement`. (p. 34) For more information on the MAIF agreement, please contact the Ministry of Health and Ageing. “Ensure that governments, health and education bodies protect the Community from the false and misleading marketing and advertising of breast-milk substitutes under the WHO Code and subsequent WHA resolutions.” (p. 29). The AMIF Agreement describes the commitments made by manufacturers and importers of infant formula in Australia with regard to the marketing of these products. The scope of the AMIF agreement is limited to products intended for infants (up to 12ths) and is therefore not as strong as the WHO code. There are certain areas that have not been considered offences in the past, for example. B manufacturers of infant formula which offer incentives such as the maintenance of health professionals.

However, these potential infringements have been examined on a case-by-case basis in the past and a company has been considered a breach of an incitement (see APMAIF Annual Report 2009-10). Companies continue to sponsor meetings and conferences of healthcare professionals. Since 1992, the AMIF Agreement has been considered a voluntary and self-regulating code of conduct between manufacturers and importers of infant food in Australia. This is Australia`s response to the World Health Organization`s 1981 International Code for the Marketing of Breastmilders (WHO Code). The AMIF Agreement applies to Australian manufacturers and importers of infant formula who have signed the AMIF Agreement. . . .

posted by Joe Schwartz - J. Schwartz,llc at 11:06 am  

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